Soho Dental Group

Pages need links to rank in search. But the number of links needed to be competitive depends on the page, site, niche, type of query and so on. Furthermore, search engines have become more sophisticated in how they evaluate links, placing more emphasis on quality and less on numbers. Lots of SEO companies dealing in bad faith, by promising short term results with spammy links, which result in a long term penalization by Google. To beat this, we've built relationships with lots of blogs and websites that always deal in good faith, to add quality links to sohodentalgroup.com, as we do with all of our clients.

Since we always work for the long haul, we needed to set up opportunities for long term growth. In order to do that, we setup interviews for Dr.Khalife with the Huffington Post, so if someone links to that article, we get authority from them.

Momentum is key in SEO.

As you build traction with your campaign, SEO tends to have a multiplying effect where your results will build exponentially. As you earn more visibility in search, you begin to attract more visitors — and if you satisfy the needs of those visitors, they will keep coming back (increasing traffic), endorsing your website (links) and sharing how great you are with others (social media, blogs, podcasts and so on). We recognized our site was building momentum, and after six months of work, we started to raise expectations.

We began to target more competitive spaces (which we avoided at the start), and because we had built a strong foundation, we were successful. We established a solid baseline of authority and trust with our site, giving us the ability to compete for higher-value terms. Seeing early returns, we began taking even bigger bets on the content we created — not only investing in original design and photography but also adding interactive elements such as custom tools and video.

Depending on your level of package, you may get a 2 step or 3 step execution plan to get more cases, and in this case, Soho had a 3 step attack plan which included paid advertising, retargeting people that visited the site on our landing pages, that may be interested, but haven't made the jump yet. Combined with SEO, these ads were very effective in converting leads that led to large & complex cases for Soho Dental Group.

Part 3 of the plan is to use traditional marketing to acquire hyper local leads and branding. Traditional marketing allows a dental office like Soho Dental to establish a local presence, and create a brand for themselves within Soho, New York.